National Geographic shares rich map content with the world via Google Maps Engine

Posted by Frank Biasi, Director of Digital Development, National Geographic Maps

Editor's note: Today’s guest blog is about the newly launched Google Maps Engine public data program, which lets organizations distribute their map content to consumers using Google’s cloud infrastructure. Frank Biasi, Director of Digital Development at National Geographic Maps, tells us how his organization is participating in the public data program and sharing over 500 maps to the world.

Why are maps important for National Geographic?
Founded in 1888, National Geographic Society aims to inspire people to care about the planet. As one of the world’s largest nonprofit scientific and educational organizations, we’ve funded more than 10,000 research, conservation and exploration projects. Maps and geography are integral to everything we do; it’s even part of our name. Over our long history, we’ve created and published more than 800 reference, historic and travel maps.

Medieval England (1979)

Dominican Republic: Adventure Map

Why did you want to take part in the Google Enterprise Maps public data program?
People have collected our magazine fold-out maps for over a hundred years, and many of those maps are sequestered away in attics and garages. The public data program gives us the opportunity to release our amazing map collection to the wider world.

We will also use Maps Engine to overlay our maps with interactive editorial content, so the maps can “tell stories” and raise awareness about environmental issues and historic events. Anyone will be able to access our free public maps, but we also plan to sell or license high-resolution and print versions to raise funds for our nonprofit mission.

Why did you choose to work with Google and not another maps technology partner?
We needed a high-performance mapping platform to produce and publish hundreds of interactive maps. We also wanted a relatively simple web-based workflow that could be used by non-technical employees and wouldn’t require any programming or desktop software. Google Maps Engine offers a good blend of robust technology and simple usability. Of course, Google will also help our maps get discovered by more people, including National Geographic fans, students and educators and travelers. We expect travel and home decor businesses, publishers and brand marketers will also want to buy or license them.

Which Google Maps Engine advanced tools do you use the most?
We use all the features. We load data, create layers, combine layers into maps, publish individual layers as maps and integrate multiple maps. We use both the raster and vector capabilities to put descriptors, links, pop-ups and thumbnails on top of maps. For example, we could use Maps Engine to add articles, photography and information from National Geographic expeditions to our ocean maps. These interactive maps, which we can display in 2D or 3D using Maps Engine, will allow people to follow along with expeditions as they unfold or retrace past expeditions.

What’s the most exciting thing about participating in the Google Maps Engine public data program?
Google Maps Engine lets us turn our maps into interactive full-screen images that can be panned and zoomed and overlaid with tons of great data. We are proud of our century-long cartographic tradition. The Maps Engine public data program will help get our maps out into the world where more people can enjoy and learn from them.

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Introducing Google Maps Engine Pro: Helping businesses create, visualize and share their data on a map

Posted by Brian McClendon, VP of Maps and Earth, Google

(Cross-posted on the Google Lat Long Blog)

Maps are a part of our daily lives—from finding the best local Italian restaurant to planning a trip abroad. Maps are also a valuable tool in the workplace. Businesses use maps to help customers easily find their store locations or help travelers get to their final destination.

Today we’re announcing a new professional mapping tool, Google Maps Engine Pro, which lets businesses visualize their data on a map. By importing data like addresses, names, office locations and sales leads from various file formats onto a map, businesses can edit, analyze and share their information in a simple format. Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organize information, and plan operations using Google Maps.

With the ability to collect business information, visualize it on a map and share it across multiple devices, organizations can make better sense of data in relation to real-world surroundings. For example, Pure Fix Cycles, a distributor of custom, fixed gear bikes, uses Maps Engine Pro to identify sales opportunities across target markets, helping to expand their business throughout the U.S. and around the world.

Google Maps Engine Pro was built as an application on top of the Google Maps Engine platform, which provides businesses with cloud based technology to help them organize large datasets and create more complex maps. Today, in addition to introducing Maps Engine Pro, we’re also announcing several new features to Google Maps Engine:

• Mobile App: The new mobile app allows individuals to access their maps created in Google Maps Engine, Maps Engine Pro and Maps Engine Lite. Once a map has been shared, users can access their data on-the-go and from any Android device.
• Connector Tools: It’s now easy to migrate data from legacy systems, such as SAP, into Maps Engine using a connector tool that can be downloaded for free. There are more than 300+ business and geospatial applications available through the connector. To make data migration even easier, the Maps Engine now features an ESRI Toolbar that lets you transfer your ArcGIS maps to Maps Engine.
• Introductory Account: Want to test out Google Maps Engine for your business? The introductory account is an easy way to introduce Maps Engine to your organization’s geospatial infrastructure. The free account supports the product’s full platform capabilities, including API access, but limits the number of map queries per day.

By providing better ways to easily integrate maps into your organization’s operations, businesses now have the ability to use powerful mapping technologies that were once only available to the mapping experts. With the launch of Google Maps Engine Pro and the new Google Maps Engine platform features, now every enterprise and business professional can visualize their data on a map.

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Amtrak maps trains from coast to coast with Google Maps Engine

Posted by Steve Alexander, Creative Director of E-commerce, Amtrak

Editor's note: Today’s guest blogger is Steve Alexander, Creative Director of E-commerce for Amtrak, the United States’ intercity passenger rail service and high-speed rail operator. See what other organizations that have gone Google have to say.


Rail travel has been around since the mid-1800’s, but these days at Amtrak, we spend more time looking forward than backward. A big part of being innovative and making travel easier for our 31 million passengers every year, is giving people accurate information about train locations and arrival times. Google Maps Engine is providing the technology behind our newest online feature: an interactive train locator map that makes it easy for people to see where trains are and when they’re getting to their destinations.

Checking on train status is the second most-common activity at Amtrak.com, right after buying tickets. Whether it’s a business traveler trying to figure out which train to take to get to a meeting on time, or a parent wanting to know when to pick up their kid returning from college, everyone wants to know when their train will arrive. Prior to the train locator map, Amtrak customers could only see a text list of train status and station arrival times. The station map we launched for our customers last year had already shown us how compelling a visual representation of train information could be – and that led us to expand our use of Google Maps Engine for our latest map.

Our new train locator map lets people look at all the active trains across the country, or zoom in on a given region or station. People can search for one of our 300 daily trains by name or train number. By mousing over a train on the map, they can see a pop-up window showing whether the train is on time or late, and when it’s going to arrive at the next station. We get the near real-time data from GPS devices on each of our trains; as a train passes by sensors near the tracks, the location information is pushed into Google Maps Engine, along with station data from our content management system.

With Google Maps Engine, the map data is in the cloud, so we don’t have to host and maintain the infrastructure. It provides us with a reliable platform and a comprehensive basemap so our E-commerce team can focus all our energy on building useful maps that will help our customers.

This way, Amtrak can continue to think up more ways to make our map traveler-friendly, like adding information about local transit, restaurants and nearby tourist attractions. As we build more layers on top of the map, we hope it improves the customer experience even further and changes the way our customers think about their upcoming travel with us.

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CAN Telematics and Google Maps enhance compliance and keep mobile workers safe

Posted by Duncan Ford, CTO at CAN Telematics

Editor's note: Our guest blogger today is Duncan Ford, CTO at CAN Telematics in Calgary, Alberta, Canada. CAN Telematics provides Mobile Resource Management solutions to a range of industries—notably, the oil and gas industry concentrated in western Canada. See what other organizations that have gone Google have to say and learn more about how Google Maps for Business can help businesses in the transportation industry.

Oil and gas companies face an unusual set of challenges in their everyday operations as a result of having a lot of equipment, assets and people spread throughout a large territory. These companies need to track the location and status of all their drill rigs, pipelines, trucks, crews and other assets.

Our company, CAN Telematics, helps oil and gas companies address these challenges with solutions that track their assets, operating status, maintenance history, financial information and more. For example, one device monitors a well pump or a generator to sense the presence of certain gases or poll for other engine data. Another, mounted in a truck, logs location, speed, acceleration and braking habits. A third provides an “SOS” button for remote workers. Some devices incorporate accelerometers to detect falls or lack of movement.

The data is collected by GPS-equipped monitoring and sensing devices, then stored in the cloud. Our solution is based on Google Maps and retrieves data from Google Maps Engine, offering a familiar interface for our users as well as huge scalability. We also save our customers time and money by making information more accessible, and immediately meaningful. This video about Trakopolis shows how the sensing devices and maps work together to help companies track their assets and related data.

The benefits to companies are significant, starting with cost savings. They can add their privately built roads to the public roads in Google Maps, so it’s easier for them to determine which truck is closest to a facility that needs assistance. The maps also enable more efficient routing, saving time and fuel. These companies can also earn rebates on fuel taxes by easily determining the portion of their trucks’ travel that occurs on private roads -- with a fraction of the tedious, error-prone, manual record-keeping effort formerly required.

Driver’s history plotted on Can Telematics’  Trakopolis map interface. Dispatchers can enable Geofencing capabilities to  receive alerts when certain assets enter or leave an area.

Even more savings can come from tracking average speeds and driving habits: once monitoring begins, truck drivers tend to slow down and drive more carefully, so there’s a big safety benefit along with fuel and vehicle maintenance savings.

Our overall goal is an easier, more efficient and cost-effective way for far-flung companies to keep track of their extremely valuable assets. As we deploy our solutions to other continents and other industries, Google Maps is the natural choice for delivering critical information to the people who need it.

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Brazil’s telecom provider, TIM, improves customer service with Google Maps for Business

Posted by Benito Martinez, Senior Manager, Online Marketing at TIM

Editor's note: Today’s guest blogger is Benito Martínez, Senior Manager of Online Marketing at TIM Brasil. TIM is Brazil’s second largest telecom provider and has 1,800 stores and sales points located in different states around the country. See what other organizations that have gone Google have to say.


In August 2012, Brazil's National Telecommunications Agency (Anatel) demanded Brazil's national service providers to improve the quality of service and support for mobile phone customers. We responded by developing a three-year action plan funded with R$9,5 billion. In order to communicate the plan to customers and society, we designed a mapping service to reinforce the transparency and allow over to 70 million customers to keep track of our services.

We chose the Google Maps API and Google Maps Engine for this mapping project, because they would provide our workers and customers with a familiar service, a very easy and understandable user experience, and a manageable tool to monitor and update all the information regarding the coverage of our services. Using Google Maps, we can show the location of all the company’s antennas and WiFi Hotspots, so both TIM and our clients can locate our services. We can also display where there is 2G, 3G or 4G coverage. The map details the spots that are covered by the company, as well as those where there is no coverage, and informs transparently clients on the current and future activities like antennas installed recently and those that will be installed in the future.

Since deploying these tools three months ago, we’ve been impressed with the results. We’ve increased the number of visits to our web site from 500 visits per month to over 300,000 queries on the Google mapping tools, showing the increase in customers searching for the coverage range and services we are providing them in their respective areas. We update our data monthly, so we expect this number to grow as we add more and more information. This project also generated a tighter integration between the different areas of the company. For example, the marketing and network technical departments are now working together cooperatively to offer richer information about the service to ensure the constant flow of information for our customers.

We also developed a smartphone app which provides consumers fast access to all the services that are available online. This mobile app offers more customers the tools available from our “Open Doors” website on their smartphones and tablets. We are using Android OS as one of the main development platforms due to the widespread availability of Android smartphones in Brazil.

In the future, we plan to expand the Google Maps usage in our CRM initiatives in order to communicate in a more personalized way with our customer base by offering segmented maps. Overall, we’ve seen very positive benefits from adopting Google Maps Engine and the Google Maps API.

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GeoDigital helps keep power flowing with Google Maps Engine

Posted by Posted by Alastair N. Jenkins, President & Chief Executive Officer at GeoDigital

Editor's note: They power our homes and supply clean water - utility companies fulfill our most basic needs. This week we're showcasing the Utilities Industry and the ways they’re relying on Google Maps for Business to improve operations and keep the lights on. Today’s guest blogger is Alastair N. Jenkins from GeoDigital.

If you've ever pruned or weeded in your backyard, you've had a glimpse at what we do at GeoDigital. We help keep weeds and trees under control on nearly 300,000 miles of utility corridors so power lines stay clear and the electricity keeps flowing to homes and businesses across North America.

We don’t actually trim the vegetation, we record it. Keeping track of growing vegetation is a never-ending task and one that requires us to compile a lot of data. To organize and gain better insights from the information we collect, we rely on Google Maps Engine.

Maps Engine has become an integral part of our operations. Using LiDAR (Light Detection and Ranging) technology, we first survey the land and gather utility corridor data with specialized air and ground mapping services. We then turn this data into business intelligence that the utilities companies can use to plan vegetation management. They also use this information for compliance reporting to regulatory agencies.

To make this information easy to digest, we have integrated Google Maps Engine and Google Earth Pro with our Software as a Service (SaaS) solution. Users can view color-coded LiDAR imagery that depicts existing vegetation, projected tree growth, and other obstructions that may interfere with utility maintenance activities. Multiple Google Earth layers - including Borders and Labels, Places, Photos, Roads and 3D Buildings - provide context, so planners can make better, faster scheduling and deployment decisions, while analysts can more efficiently report on regulatory compliance. Mobile workers gain the same benefits using their phone or tablet. For the utility companies, getting this kind of information in an actionable format used to take months and now it can be just a matter of days.

With Google Maps Engine we’re at the forefront of the vegetation management and compliance markets, helping our utilities customers stay ahead of the weeds.

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FedEx.com re-imagined with Google Maps Engine

Posted by Pat Doyle, Manager IT, FedEx

Editor's note: Today we announced the availability of the Google Maps Engine API, letting organizations build their own applications on Google’s cloud infrastructure. Hear from guest blogger, Pat Doyle, to find out how FedEx helps its customers locate their nearly 50,000 retail touchpoints on FedEx.com, using Maps Engine.

Delivering packages to almost any location in the world is just another day on the job at FedEx. On average, we ship more than nine million packages daily and guarantee they’ll arrive on-time, at the right place and unharmed. However, our commitment to a superior customer experience extends far beyond delivering packages. To make it even easier for people to find the information they need online, we launched a new store locator site using Google Maps.

Using Google Maps, and more specifically Google Maps Engine, allowed us to completely re-imagine FedEx.com. We turned to Maps Engine because it gave us a powerful platform to build and share our own FedEx maps. By integrating features that so many people use everyday, like Google Street View and driving directions, FedEx.com visitors can easily find the nearest FedEx.

In addition to providing a much easier way to locate us, Google Maps Engine gives us another big advantage: global accuracy and consistency. Central to the cloud-based offering, we can rely on Google’s core infrastructure to host our always-changing and growing database of store information. By hosting attributes, such as street addresses, opening hours, holiday schedules and local pick-up times on Maps Engine, we can update details for nearly 50,000 retail touchpoints in real-time and share this information to FedEx.com visitors within minutes. This helped us replace a patchwork of region-bound store locators with a single, global site.

Providing a store locator that is easy-to-use, accurate and reliable helps us deliver a brand experience that our customers can trust. Google Maps Engine is critical to better customer service and it helps users quickly find and access our stores online. With our new store locator, powered by the Google Maps Engine, we can concentrate on what FedEx does best - delivering packages on-time.

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Google Maps Engine: Changing the way enterprises create and use maps

Posted by Jen Kovnats, Product Manager, Google Maps for Business

Maps tell stories about the world around us. With a single map, an organization can locate underground pipelines, decide on the best place to build their next store, or inform customers about cell phone coverage areas. Today we're announcing the Google Maps Engine API, allowing developers to bring the power of Maps Engine into their own applications.

Maps Engine lets organizations use Google’s fast and reliable cloud infrastructure to layer their data on top of a Google Map and share their custom-made Google Maps with employees, customers or the public-at-large. At the push of a button an organization can share their maps internally or publish them on the web, making it easy to access their data from anywhere.

The API provides direct access to Maps Engine for reading and editing spatial data hosted in the cloud. With the API, organizations can develop on any platform - web, Android, iOS and server-to-server - and build applications like store locators, crowdsourced maps or crisis-response maps. For example, FedEx.com uses the API to query its more than 50,000 retail locations and IRIS creates applications for utilities to track underground pipelines.

Google Maps Engine is changing the way enterprises create and use maps - replacing complex GIS technologies with accurate and comprehensive Google Maps-based tools. Contact sales if you are interested in Google Maps Engine or learn more about today’s newly launched API.

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Bringing the power of Google Maps Engine to Envista’s IRIS platform

Posted by Mark Prestipino, CEO at Envista

Editor's note: Our guest blogger this week is Mark Prestipino, Envista CEO. Looking for ways to provide enhanced map capabilities to its utilities customers, Envista talks about integrating Google Maps Engine into its IRIS technology. See what other organizations that have gone Google have to say.

With miles and miles of underground pipeline and transmission lines to manage, the ability for our utility customers to quickly locate and keep track of their assets is vital to running a successful operation. Thanks to Google Maps Engine, we've been able to create a powerful map platform that makes this all possible.

IRIS, our newest solution for the utility industry, is a cloud-based Platform-as-a-Service (PaaS) technology that allows an organization to develop custom map applications without the need for complex coding. Incorporating an organization’s business and location data into a single platform, IRIS apps provides the location-relevant information needed to efficiently maintain critical assets in the field.

The secret behind our IRIS technology is Google Maps Engine, which gives our customers three key benefits:

• Scale: Founded on Google’s core infrastructure, Google Maps Engine provides IRIS users with unrivaled scale and reliability. This enables the information and image-processing power needed to store, manage and publish maps with layers and layers of high resolution geospatial data. 
• Familiarity: IRIS apps users can see their data visualized on a Google Map. This simple user interface -- combined with the incredible, up-to-date imagery of Google Earth -- lets people build their own map applications and understand what they see on a map with very little training. 
• Mobility: With pipeline and asset management primarily taking place in the field, access to map data anytime, anywhere is critical. The Google Maps Engine cloud platform allows IRIS maps to be used in almost any environment -- mobile, remote or offline.

Maps are an invaluable tool for the utilities industry -- and so is scalable, simple-to-use technology. When it comes to providing our utilities customers with a map solution they can rely on, Google Maps Engine is the clear choice for us.

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