FedEx.com re-imagined with Google Maps Engine

Posted by Pat Doyle, Manager IT, FedEx

Editor's note: Today we announced the availability of the Google Maps Engine API, letting organizations build their own applications on Google’s cloud infrastructure. Hear from guest blogger, Pat Doyle, to find out how FedEx helps its customers locate their nearly 50,000 retail touchpoints on FedEx.com, using Maps Engine.

Delivering packages to almost any location in the world is just another day on the job at FedEx. On average, we ship more than nine million packages daily and guarantee they’ll arrive on-time, at the right place and unharmed. However, our commitment to a superior customer experience extends far beyond delivering packages. To make it even easier for people to find the information they need online, we launched a new store locator site using Google Maps.

Using Google Maps, and more specifically Google Maps Engine, allowed us to completely re-imagine FedEx.com. We turned to Maps Engine because it gave us a powerful platform to build and share our own FedEx maps. By integrating features that so many people use everyday, like Google Street View and driving directions, FedEx.com visitors can easily find the nearest FedEx.

In addition to providing a much easier way to locate us, Google Maps Engine gives us another big advantage: global accuracy and consistency. Central to the cloud-based offering, we can rely on Google’s core infrastructure to host our always-changing and growing database of store information. By hosting attributes, such as street addresses, opening hours, holiday schedules and local pick-up times on Maps Engine, we can update details for nearly 50,000 retail touchpoints in real-time and share this information to FedEx.com visitors within minutes. This helped us replace a patchwork of region-bound store locators with a single, global site.

Providing a store locator that is easy-to-use, accurate and reliable helps us deliver a brand experience that our customers can trust. Google Maps Engine is critical to better customer service and it helps users quickly find and access our stores online. With our new store locator, powered by the Google Maps Engine, we can concentrate on what FedEx does best - delivering packages on-time.